How does email automation boost conversion & increase loyalty

11:30 - 12:00

I will be discussing:

  • how at WeTransfer we moved from purely manual to fully automated email marketing sends
  • some of the implications of working in siloed departments as well as lacking data as a marketer
  • moving to a new vendor, implementing a succeful IP warm-up and scaling up from 13m to 60m sends in less than a year

switching from product batch and blast to data, customer-driven, lifecyle marketing